Joey Essex Premier Inn Bath Abbey
Joey Essex in Bath for Premier Inn PR Campaign © Sam Gillespie 2022

Working in partnership with Golin PR, I created a series of PR images for Premier Inn’s “Cultured Europeans Staycation” campaign featuring Joey Essex. 

Through the eyes of a “cultured European”, called “Andre”, Joey’s eyes were opened to the fact that a staycation can in fact rival a summer trip to Spain. Joey’s mission was to show the amazing benefits of doing a UK staycation, whilst creating a cultural guide of the city with Andre that he takes us around the sights and sounds of the UNESCO World Heritage City of Bath, exploring the Frankenstein Museum, Roman Baths, Bath and even some some stand up paddle boarding on Bath’s weir!

Joey Essex Premier Inn
Joey Essex Premier Inn Campaign © Sam Gillespie 2022
Joey Essex Paddle Boarding on Bath's Weir © Sam Gillespie 2022
Joey Essex at Mary Shelley's House of Frankenstein © Sam Gillespie 2022
Joey Essex in Bath Abbey© Sam Gillespie 2022
Joey Essex at Mary Shelley's House of Frankenstein © Sam Gillespie 2022
Joey Essex at Mary Shelley's House of Frankenstein © Sam Gillespie 2022

Using my sub 250g DJI Mini 3 Pro drone, I was able to capture some stunning images and videos of Joey and Andre Paddle Boarding on Bath’s Weir.

Joey Essex Premier Inn
Joey Essex Paddle Boarding on Bath's Weir © Sam Gillespie 2022

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