Volvic X Tough Mudder [20 Photos]

I was recently commissioned to photograph a print ad for the mineral water brand Volvic, to advertise Volvic's sponsorship of the gruelling Tough Mudder events in the United Kingdom.

We shot the image at Culden Faw, which is just outside of Henley-On-Thames. it was a fun day (which is easy to say for me as I remained warm and dry throughout) and far from putting me off taking part, I've actually signed up to run an event this October. Photos/video to follow...

The the final creative and some tear sheets are below.

Thanks for stopping by,

Sam 

The ad was very widely published in the UK. Here are some clippings of the publications I managed to get a hold of. Quite an eclectic mix of headlines in these publications!!

IMG_1532.jpg

Here's some other shots from the day: